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Valcamonica
La Valle dei Segni

VALLE CAMONICA

Camonica Valley is the richest worldwide rock art site, consisting of over 300,000 figures distributed over about 2,400 rocks carved along a chronological arc of over 8,000 years and is today an UNESCO World Heritage Site.
The project developed by SPAM in collaboration with MTMG - MeetTheMediaGuru, UnionCamere and the Comune di Piancogno, highlights the strong narrative potential of this heritage, giving the tourist an immersive experience in Valle.
The project is able to give a unique experience to tell the cultural heritage in an innovative way and proceed with different levels of narrative:
- the cultural heritage with particular regard to the language of Camuni signs engraved on rock
- the natural landscape
- history
- the life of communities today

Thanks to the app Be AR - Realtà Aumentata the visitor have access to:
31 points of interest Georeferenced
Activating the Geo mode appears a list of the P.O.I. (Points Of Interest) of the nearest projects with different media elements: informative texts, photographic images and illustrations, directions to reach the points.
28 Icons in Enhanced Reality
Thanks to the Augmented Reality, just frame the icons in the points of interest identified and the paper informative material distributed at the info points and in the hotels of the Valle, to see - overlapping the physical material - the different multimedia content of in-depth, such as video, images and texts. Enhanced Augmented Reality and Geolocation, you can try a full story-telling experience, live on-site but also post-visit. The project is operating in Camonica Valley since May 2016.

FURTHER INFORMATIONS
VALLE DEI SEGNI
TURISMO VALLE CAMONICA
IL GIORNO